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You can rely on Dresner Wickers Barber Sanders' extensive national and international experience in polling and focus groups to deliver both dependable and actionable research results that will allow your campaign to move forward with confidence. Our in-house analysis and reports give you the tools you need to make informed decisions about campaign strategy and direct your resources by designing and delivering effective messages for target groups. Utilizing specialized software we produce detailed reports, showing geographic and demographic breakdowns of all questions. We also provide comprehensive executive summaries and presentations of survey results, including detailed analysis of key components of your ideal messages, and recommendations for future message development and implementation.
Dresner Wickers Barber Sanders' focus groups utilize the Perception Analyzer system, which gathers and records key information, a powerful tool that can be used to analyze participant data both during and after the groups are completed. Our extensive experience in focus group participant selection and moderation, allows us to gather qualitative information that proves invaluable in crafting and refining the message of any campaign. | | Jury Studies | While the primary focus here at Dresner Wickers Barber Sanders has always been providing expert consultation to our clients in the political arena, we have also experienced great success over the years in the fields of trial consulting and jury selection.
Dresner Wickers Barber Sanders' survey research is expertly analyzed in order to judge how jurors relate to case facts and how they make their decisions. Our team of communications experts employs a variety of data-gathering tactics that help determine how a jury will view your case. Our analysis of these responses forms the basis for developing an effective jury selection strategy, which will allow you to specifically target those jurors who will be the most receptive to your trial messages. We will provide a juror profile analysis and consult with your team throughout the selection process. | |
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| US SENATOR MIKE JOHANNS |
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