| The great challenge posed by radio is to create a vivid and compelling mental image in the minds of voters through an audio-only medium; and at DWA we welcome the challenge. Radio is the most highly targeted form of mass political communication available, and we use the medium to its fullest potential. Our radio spots not only effectively communicate our clients' messages, but they are often designed to entertain the listener so that the message sticks with them long after that spot has ended. |
